Ryan McCarthy

Our Media Analysts live and breathe campaign analytics, and CPM is watched carefully all day because it is the baseline metric that affects all others. Fluctuations in CPM have a direct impact on RPU, and the overall financial performance of your site. They are one of the key metrics to track as you manage and refine your goals.

There’s a fine line between headlines which are compelling and those that many would consider “click-bait.” Part of that relies on your longform content telling a story, the rest is reliant on the headline you use to tease that story to elicit a click. These are some of our "best practices."

Maybe you’ve had a campaign get rejected, or maybe you’re just doing your due diligence before diving into Cortex to begin creating your first campaigns. Either way, these tips will help you get on track and empowered with some of the current best practices for ad creation on our partner sources in 2019.